Most professional SEO services build back links to their clients’ websites by submitting them to various web directories. If you happen to browse through the net for web directories in recent times, you will notice that there are innumerous web submission directories offering immediate listings. They may be classified in to free web directory listings, paid web directory lists, niche directories, and regional ones.
These web business directories surely help in advertizing your website, and also sometimes they boost the page ranking of your website in search engines, but you may expect to enjoy increased page rank only if you are submitting your site to the right directories.
Business directories which link to bad websites can often lead to spam. Submitting your site to these notorious directories may negatively impact your site and its ranking in search engine results. The web directories which have no ranking, or are badly maintained should strictly be avoided. Professional SEO services providers always verify the authenticity of web directories by contacting the administrators through email or phone and inquire about their site.
Usually, webmasters fall prey to various directory submission sites which promise submission to 2000 directories in a single week, and submit their websites to a huge number of spam directories. This approach would not get you any back links, rather it may get your website banned from search engine indexes for linking with bad neighborhoods.
Genuine business directories always review submissions manually and update their listings regularly to ensure the quality of their website is maintained. If used properly, directory submissions go beyond being just a promotional tool. It contributes to your overall SEO effort and helps your website to get better organic search engine rankings that could bring more targeted traffic to your site.
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