Social media optimization for effective SEO

Tapping of various social networking media can be a major boost to your Search Engine Optimization endeavors. Popular social media marketing sites have set a new trend among Search Engine Optimization specialists seeking to garner attention and sharing information related to their websites with a huge potential clientele. Social media marketing brings to the table a free platform capable of getting across the latest news and developments about your product to the targeted customers and get quality back links from well-established social media marketing sites back to the main product site.
With the subscriber base of social media sites like Facebook, Twitter, Mixx, Digg, and business networking sites like LinkedIn growing by leaps and bounds, it would be a highly unwise not to recognize the consumer traits and harness the power of social media interface to leverage your website branding efforts. The most important benefit in tapping social networking sites for online marketing is that you get to engage in meaningful discussion with a participative audience and get to know their views and requirements as well.

Here we seek to discuss a few of most popular and effective social media sites which can prove to be beneficial in your social media optimization efforts.

1) Facebook: Facebook is a very effective social marketing site hosting a large chunk of professionals engaged in constructive discussions on a wide range of topics. A wide spectrum of features like note creation, video and photo uploads, and status updates make it a great platform for social media marketing. You may initiate conversations with the target audience, create Facebook events, pages and discussion groups on your desired topic and post relevant information with quality back links for navigating back to your website.

2) Twitter: There is no denying the fact that Twitter has emerged as a very popular social media marketing site largely used even by big businesses in order to get their message across in a few words to a larger audience. Moreover, you may also share your blogs on your twitter posts and invite comments from your followers. Presently, websites offering one-way communication are a thing of the past. Customers are always interested in first-hand reviews and discussions with fellow twitters as well as marketers before making a purchase decision. As your discussion becomes popular, it gets more and more twitted, shared and bookmarked; all while spreading your brand far and wide and driving traffic to your website.

3) LinkedIn: It is an online network of more than 8.5 million experienced professionals across the world representing 130 industry segments. Most LinkedIn users are looking for contacts for business tie-ups and for marketing their products, so it makes sense to generate as many friends as possible. As LinkedIn profiles get a good page rank in Google, adding your company’s URL in your LinkedIn profile is sure to publicize your website and bring benefits in terms of enhanced link popularity. LinkedIn’s standardized reference check tool also helps you to run a verification check on the credentials of the company or individual you are interested in doing business with. In addition, you may also run a specialized search on new start-ups, jobs relevant to your qualification and experience, and lots more.

4) MySpace: Though not as popular as Facebook, MySpace still is an effective medium for online marketing. By creating a profile, connecting with relevant discussion groups and posting bulletins on the latest developments in your product array, you get to connect with your potential customers in a big way for educating them and solving their problems.

Social media optimization is the latest tool created for the internet marketer to initiate research on customer’s view on any particular product or service, as well as to gauge the market trend for launching any product in future. Big business houses have come to appreciate this tool as a very cost-effective method of studying the market, as well as to project a customer-friendly approach with real-time solutions to all their queries and doubts, by logging in to various social media forums.

Link Building techniques for organic SEO

The web search scenario is hotting up if one goes by the number of search results thrown up on searching for any imaginable keyword. Significantly, while websites containing relevant matter and genuine back-linking are always ranked on preference, standalone sites attempting to grab attention of search engines by stuffing of irrelevant links are always the laggards. This reflects the importance the search engines place on link-building.

Effective link-building is an indicator of the recommendation you earn from quality websites directing their visitors to view your site as well. Genuine back-linking is quite noteworthy in the way it helps to increase your page rank in search engines. Link-building as a part of Search Engine Optimization is continuing to evolve with time. Here, we review a few of the strategies aimed at attracting natural links and maximizing your exposure without much expenditure on online advertising.

Business Directories:

Business directories are a compilation of websites according to categories. Submitting your website to reputed business directories is sure to improve your page rank with all major search engines, while you reap the benefits of increased online traffic to your website. SEO Companies attach a lot of importance in collaborating with genuine and reliable business directories operating within the ambit of white hat techniques. Going with the current trend, it is prudent to submit your links to local business directories as well, since customers prefer goods or services which are available within their reach.

Discussion Forums:

Various discussion forums have gained currency as a valuable medium for idea exchange. Here you login to take part in discussions on communities representing your business interests, post your messages on the message boards and leave your links for people to visit your site. Be sure to target discussion forums which handle serious discussions involving distinguished personnel in the industry. While this strategy definitely lifts up your link popularity, outsourcing the work to professional SEO companies would be your best bet. SEO companies bring along with them the services of professional writers, who act as your representative and keep the message boards on these forums updated with latest news on your products and services.

Article Submission:

Articles are quite effective as a medium of educating people about the latest developments about any product. Search Engine Optimization companies post informative articles on various article marketing sites after conducting due research on market projections for appropriate keywords for greater visibility. This strategy is quite popular in the way it helps to mold the reader’s opinion in addition to placing backlinks to your website.

Blogging:

Google doles out handsome page ranking to websites hosting blogs. Adding blogs to your domain increases your chance at creating internal links, which in turn improves your prospects at generating valuable traffic to your website. Blogs serve as additional handmade websites which works towards connecting with a larger audience and builds a kind of rapport with your potential customers. Search Engine Optimization companies treat blogging as an effective medium to project your views across and enjoy some meaningful backlinks in return.

Going by today’s trend, getting noticed among the crowd is vital for survival. It is recommended to highlight your webpages with some organic back linking as a measure to make it more informative and search-friendly.