Tuesday, April 19, 2011
Strategies for directory submissions
Most professional SEO services build back links to their clients’ websites by submitting them to various web directories. If you happen to browse through the net for web directories in recent times, you will notice that there are innumerous web submission directories offering immediate listings. They may be classified in to free web directory listings, paid web directory lists, niche directories, and regional ones.
These web business directories surely help in advertizing your website, and also sometimes they boost the page ranking of your website in search engines, but you may expect to enjoy increased page rank only if you are submitting your site to the right directories.
Business directories which link to bad websites can often lead to spam. Submitting your site to these notorious directories may negatively impact your site and its ranking in search engine results. The web directories which have no ranking, or are badly maintained should strictly be avoided. Professional SEO services providers always verify the authenticity of web directories by contacting the administrators through email or phone and inquire about their site.
Usually, webmasters fall prey to various directory submission sites which promise submission to 2000 directories in a single week, and submit their websites to a huge number of spam directories. This approach would not get you any back links, rather it may get your website banned from search engine indexes for linking with bad neighborhoods.
Genuine business directories always review submissions manually and update their listings regularly to ensure the quality of their website is maintained. If used properly, directory submissions go beyond being just a promotional tool. It contributes to your overall SEO effort and helps your website to get better organic search engine rankings that could bring more targeted traffic to your site.
These web business directories surely help in advertizing your website, and also sometimes they boost the page ranking of your website in search engines, but you may expect to enjoy increased page rank only if you are submitting your site to the right directories.
Business directories which link to bad websites can often lead to spam. Submitting your site to these notorious directories may negatively impact your site and its ranking in search engine results. The web directories which have no ranking, or are badly maintained should strictly be avoided. Professional SEO services providers always verify the authenticity of web directories by contacting the administrators through email or phone and inquire about their site.
Usually, webmasters fall prey to various directory submission sites which promise submission to 2000 directories in a single week, and submit their websites to a huge number of spam directories. This approach would not get you any back links, rather it may get your website banned from search engine indexes for linking with bad neighborhoods.
Genuine business directories always review submissions manually and update their listings regularly to ensure the quality of their website is maintained. If used properly, directory submissions go beyond being just a promotional tool. It contributes to your overall SEO effort and helps your website to get better organic search engine rankings that could bring more targeted traffic to your site.
Wednesday, April 6, 2011
How to identify valuable back links?
Back links — links that lead to a website or page — are a very important resource for search engine optimization professionals. In addition to leading visitors to a website, they also assist search engines to measure the quality and authority of a particular page, which in turn determines the pages to be displayed for particular keywords and the order in which they are displayed, on search engine result pages.
As a SEO professional, you must have always heard that good quality back links is very important for increasing the page rank of a website. While I started out my career as a greenhorn in professional SEO services India, I often used to wonder how one defines good quality back link. Is it just a link from a site having loads of page rank, and one which is relevant to my site? How can we determine a valuable or a good quality link? Without having a clear view on this topic, going for link building is just shooting in the darkness. Building links without having the idea about the link value may lead to your website getting stuck up amongst spammy back links, and you will be wasting your time and money building links with sites which are low quality sites in the eyes of search engines. In this discussion, we will dwell on the most important topic—that of identifying whether a site we are trying to gain a link from is valuable or not.
1) Lots of advertizing content: If the site is covered with lots of AdSense, keyword text links or other advertising content, links from such sites should be avoided.
2) Content quality: If the language of a site is not well written, or the site is not designed as per the best practices of on-page and off-page SEO, then the site is most probably maintained by inexperienced hands, and is not worth getting links from.
3) Low traffic website: Check the back links of the site or blog you are looking to get a link from. A website having little or no back links attracts little or no traffic, due to which links from such sites won’t be treated as valuable.
4) Lack of moderation: Blog comments and business directories which encourage spammy links are likely to be banned by search engines sooner or later. Avoid them if you don’t want to be branded as spam along with them and get removed from indexing.
As a SEO professional, you must have always heard that good quality back links is very important for increasing the page rank of a website. While I started out my career as a greenhorn in professional SEO services India, I often used to wonder how one defines good quality back link. Is it just a link from a site having loads of page rank, and one which is relevant to my site? How can we determine a valuable or a good quality link? Without having a clear view on this topic, going for link building is just shooting in the darkness. Building links without having the idea about the link value may lead to your website getting stuck up amongst spammy back links, and you will be wasting your time and money building links with sites which are low quality sites in the eyes of search engines. In this discussion, we will dwell on the most important topic—that of identifying whether a site we are trying to gain a link from is valuable or not.
1) Lots of advertizing content: If the site is covered with lots of AdSense, keyword text links or other advertising content, links from such sites should be avoided.
2) Content quality: If the language of a site is not well written, or the site is not designed as per the best practices of on-page and off-page SEO, then the site is most probably maintained by inexperienced hands, and is not worth getting links from.
3) Low traffic website: Check the back links of the site or blog you are looking to get a link from. A website having little or no back links attracts little or no traffic, due to which links from such sites won’t be treated as valuable.
4) Lack of moderation: Blog comments and business directories which encourage spammy links are likely to be banned by search engines sooner or later. Avoid them if you don’t want to be branded as spam along with them and get removed from indexing.
Saturday, April 2, 2011
Web site recommendation on Google
Google has recently introduced “+1″ recommendation for sites, similar to Facebook's "like" button.
SEO experts may note with interest that this +1 recommendation is something which will help Google determine the quality and popularity of any site. you need to log in to Google to use this facility. this is a further step put forward by Google in the direction of becoming more and more social. we believe that this facility, along with Google page rank and back links, will help Google judge the web site quality. but while the user has no role in determining the page rank, and back links are often bought, this +1 recommendation surely promises to be a true barometer of website popularity.
SEO experts may note with interest that this +1 recommendation is something which will help Google determine the quality and popularity of any site. you need to log in to Google to use this facility. this is a further step put forward by Google in the direction of becoming more and more social. we believe that this facility, along with Google page rank and back links, will help Google judge the web site quality. but while the user has no role in determining the page rank, and back links are often bought, this +1 recommendation surely promises to be a true barometer of website popularity.
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